Today, marketing is only about generating leads with a great proven potential to buy. Your ordinary and generic homepages don’t cut in anymore in such intense competition and you need an impressive suite of landing pages to cater to specific customer needs. They entice visitors to take action, capture new leads, build a strong online following, and increase sales. However, considering that 86% of landing pages are mobile-friendly and ones with personalized CTA perform 202% better than the average ones, you realize that simple and ordinary landing pages would never yield results. Unfortunately, attractive and impactful landing pages don’t build themselves, you need to select from the trusted landing page builders for this.
The best landing page builders make the entire process of building landing pages seamless with their amazing features, such as integrations with webinar software, domain name, tools to generate leads at scale, and heatmaps to track engagement. They optimize landing pages so they perform better. We have listed 6 website builder tools that are perfect for every type of business. Each option has its strengths and weaknesses but they all are capable of meeting your unique marketing demands and delivering exceptional results.
Unbounce
Unbounce is one of the best landing page builders, trusted by around 15,000 businesses. The solution is laser-focused on conversion, assuring un-bounce by guaranteeing that landing pages are deployed effortlessly and quickly. Unbounce helps businesses optimize landing pages to attract new leads and convert them into buyers. The software makes key decisions so that users can take instant action on a page, including navigation bars, pop ups, etc., to explore extra opportunities for visitors to submit emails. The dynamic text replacement makes SEM landing pages hyper-targeted for visitors. From enhancing performance marketing campaigns and creating “coming soon” pages to capturing emails on-site and describing hard-to-explain elements of products, Unbounce has got it all covered.
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The software solution is not merely a tool for building attractive landing pages but it puts all the attention on creating pages that convert, which is the whole point of those pages in the first place. It also comes with customizable and mobile-responsive templates with great support for Google Ads integration, A/B testing, drag-and-drop editor, and visitor stats, making it an all-rounder. Its other notable features are dynamic keyword insertion, third-party marketing tool integration, optimized landing pages for search engine marketing, and more. Lastly, you don’t need to code to use Unbounce but the tool supports JavaScript and CSS for users who need it.
Key Features
- Access to drag-and-drop and easy-to-understand features
- WordPress integration
- 125+ AI-powered templates
- Аutоmаtеd ЅЅL еnсrурtіоn
- Add custom scripts and pixels
- Dynamic keyword insertion
- AMP-ready mobile pages
- Clone and edit entire pages
Instapage
Instapage prioritizes speed, which is quite evident with its name. You can create beautiful and mobile responsive landing pages within no time for your brand using its 200+ templates without any help from a professional developer. It is a more basic option in landing page builders than Unbounce, making it perfect for faster customization with barely any learning curve. Instapage offers a drag and drop editor so that you can create pixel-perfect pages and add several elements to the page easily. Within a couple of minutes, entrepreneurs and large enterprises can finish the setup process and get started with this platform. Use its impressive templates to meet your business-specific goals, be it webinar registration, lead generation, or app download. Every template is easily customizable with its unique set of Instablock features and you can visually edit landing pages without using HTML, CSS, or a single line of code.
Instapage comes with real-time analytics and A/B testing functionality. Although it’s cheaper than Unbounce, you might have to spend a bit more on its optimization package and advanced tools. If you are already using another platform for these features, then choose the core package. Another key benefit of Instapage is its various solutions that are specifically designed for Facebook ads, Google Ads, and Retargeting ads. By aligning landing pages to these platforms, you can run powerful ad campaigns for your business. Its Enterprise account provides seamless integration with MailChimp, HubSpot, WordPress, Salesforce, and more.
Key Features
- Add custom code to landing pages
- Robust conversion analytics
- Integrate with third-party software to boost features
- Codeless integration with Google Analytics, Facebook Advertising, etc.
- A/B testing
- Real-Time Visual On-Page Collaboration
- Іntеrасtіvе Widgets
- Dynamic keyword insertion
Ucraft
Ucraft is another innovative and user-friendly option in landing page builders with an array of impressive features to let you create a unique landing page for your business. It comes with a logo maker, drag and drop editor, and other designing tools that you need to add more functionality to landing pages and websites. The platform comes with built-in blogging and e-commerce tools and its free version allows you to create unlimited pages with SSL encryption, unlimited bandwidth, and other strong features. Apart from creating logos, changing colors, and adding effects to your page, you also get access to millions of stock photos and high-quality vectors. Moreover, leverage the true potential of a bunch of SEO, marketing, analytics, and other tools.
One drawback of Ucraft is that its lowest subscription plan offers limited features and y
One downside is that the lowest tier subscription plans offer limited features and you don’t get A/B testing on any of the paid or unpaid packages. Also, there are no integration options with the free version but you can hardly complain when you pay such prices. Apart from this, its pre-existing templates are attractive and mobile responsive. You also get a free domain name with all annual plans.
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Key Features
- Round-the-clock live customer support
- Over 80 templates to choose from
- Dеsіgnеr Тооl to customize thе tеmрlаtеs according to your preferences, be it lауоut, tуроgrарhу, or mоrе
- SEO app for optimization
- Раgеs Aрр to аdd, rеmоvе, аnd rеаrrаngе website раgеs
- Convert the text into other languages using Ucraft’s multilingual features
Leadpages
If one of your major concerns is cost, then Leadpages is the best choice for you, offering inexpensive pricing plans without compromising on features. In fact, given its affordable pricing, you can be quite surprised with such powerful and rich features, such as CRM, text replacement, email integration, and whatnot. This complete set of features is not thrown here for no reason. Many users find WordPress integration, social media marketing tools, A/B testing, and template selection essential to create successful campaigns. The solution also shares a lot of similarities with Instapage, such as an emphasis on well-designed templates and a drag and drop editor. However, one difference is that rather than building landing pages for the high-ticket enterprise customers, Leadpages focuses on offering comprehensive solutions for agencies.
Leadpgaes includes over 160 templates that enable you to create unlimited mobile-friendly pages. Hence, you no longer have to worry about landing pages not looking great when viewed from tablets or smartphones. It also has a few restrictions when it comes to page design as the editor tool is difficult to use and finished pages don’t look as good as on other listed options. Also, the designs are not that sleek. However, Leadpages is one of the most economical solutions, making it the right tool to create landing pages cheaply and quickly. For advanced functionality, such as A/B testing and integrations, marketers have to pay.
Key Features
- On-page payments built-in
- Unlimited mobile-responsive pages
- Social media and WordPress integrations
- Access to an analytics dashboard
- Add checkout pages for an impactful e-commerce experience
- Plugins for form and page design
- Unlimited publishing
Wishpond
Wishpond is not just a landing page builder but also helps in creating pop-ups, social content, and running basic automation tasks. The solution allows ease of maintaining simple yet powerful landing pages, taking away all the worries of managing and running a full-fledged website. Being a fast-rising name in the marketing sphere and SAAS, the tool has earned a top spot on several lists. Wishpond adopts a unique approach to the business model of landing page builders instead of just assuming that you want to launch pages. For this, it offers two choices- do it yourself or done for you. In the latter option, you get a fully-outsourced model and an expert team of copywriters, designers, marketers, and project managers to help you. In addition, its pre-designed templates enable users to place texts in the right place and choose the right colors with just a click of buttons. They only have to change the assets and create a brand.
Wishpond is known for its intuitive and optimized interface for higher conversions, so all you have to do is use one of the available templates and type in the details you want to collect through landing page forms. You can integrate custom form fields to gather key information The software also provides the ability to launch mobile-friendly pages within minutes. More advanced users can use customization tools to dig deeper and edit designs to get exactly what they want. Use its cutting-edge features for more flexibility and add exclusive elements to your page by coding CSS and HTML.
Key Features
- Pre-designed templates filtered by industry
- Live chat support
- Integrate with over 30 third-party tools
- Easy to use for beginners and non-developers
- Responsive templates across multiple devices
- Powerful additional marketing automation tools
- Unlimited campaigns and visitors on all plans
- Extensive resources combined with a knowledge base and a library of webinars, articles, and ebooks
- A suite of additional lead-gen tools, including lead management, email automation, pop-ups, online forms, and contests
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Landingi
Leverage the benefits of a flexible landing page builder with a myriad of options dedicated to converting traffic from digital campaigns to customers. Landingi is an end-to-end solution for small businesses that doesn’t require coding or IT skills. You can create, optimize, and publish landing pages and run A/B tests to review its performance by yourself, without hiring any professional developer. The platform is used by more than 4,000 companies worldwide, including some of the giants and renowned businesses that vouch for its credibility. Another feature that sets Landingi apart from others is that it not only allows you to choose from various templates but you can also create a page from scratch or hire Landingi’s team to build one for you.
Its drag and drop feature makes the entire landing page creation process hassle-free. Select from hundreds of high-converting templates, automate marketing stack through integrations, and take your campaigns to the next level. It doesn’t limit you by the number of landing pages, domains, traffic, or anything else. The platform supports all your campaigns by personalizing landing pages according to your target audience and PPC ads.
Key Features
- In-built wеb anаlуtісs tооls
- Integrations with Mailchimp, Salesforce, Hubspot, etc.
- Basic automation features
- Оrgаnіс rаnk oрtіmіzаtіоn
- Embeddable on your Facebook page
- import landing pages from the internet to “clone”
- Tracks visitors and conversion rate
Conclusion
So, coming back to the big question- Which is the best landing page builder for you? Well, that really depends on your business and goals. We highly recommend the listed options as our researchers and experts have studied them in detail, analyzing every feature and tool. However, based on your business objectives, go for the one that meets your needs and all specifications.