Webinar marketing is an effective and important strategy used by B2B businesses and consumer brands to strengthen their marketing efforts and it is popular like the email marketing tools. Especially in this digital era when businesses are more inclined toward virtual environments. These webinar sessions are the perfect chance to build personal relationships with audiences and answer their questions at scale. Of course, you need a reliable and feature-packed webinar tool to simplify these online collaborations.
Webinar software and applications ensure a more interactive experience as customers can give their feedback instantly and take an active part in polls and surveys. Also, webinar solutions have a unique approach to managing a large number of virtual attendees. Here is an overview of the 6 best webinar tools, their features, pros, cons, and everything else that you need to choose the right platform for your business. Have a look:
Demio
Demio is our number one pick platform with an excellent combination of non-download webinars for the audience and excellent marketing tools to generate more leads. Throughout the pandemic, the team of Demio has thrived to keep up with the growing needs of marketers. This is the reason that while other solutions have become obsolete and outdated, Demio has evolved into more modern and powerful software. Talking about visual aesthetics, this great-looking tool delivers HD streaming and real-time video. Everything of Demio can be customized to meet your brand and it has all the video conferencing features that you might require- replays, live and automated webinars, registration landing pages, and more. It also has an option for hybrid mixes of live and pre-recorded videos.
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You don’t need to download anything but just a click and you will enter inside the webinar. Throughout the webinar, Demio lets you run interactive polls and launch offers with CTA buttons, run Q&A, and share live document handouts, and much more. It is one of the best options for beginners and users who are not comfortable with numerous settings and clunky interfaces. Moreover, corporate users and professional marketers appreciate its extensive automation tools. Its pricing plans come with amazing standard features, such as unlimited webinars, advanced webinar setup, round-the-clock email and chat support, robust analytics, and storage for 100 recordings.
- Email automation and event reminders
- 100% browser-based and compatible with all devices
- Built-in analytics and insights
- Automatic, cloud-based webinar recordings and events
- Option to send private messages to event coordinators
- Clean, crisp, and reliable experience
- Marketing tools integration
Livestorm
To regularly facilitate training sessions and product demos, Livestorm is the perfect option for companies. It is a great webinar tool to get your sessions up and running in no time, taking care of most of your planning through auto-generated registration pages and event reminders. The platform comes with three different choices for conventional pre-organized, automated, and on-demand seminars. It is the best tool for product demos and sales and also works on all browsers without restricting the size of a webinar. You can create content beforehand, upload it, present live videos, or choose a combination of all these scenarios. Also, it allows you to co-host webinars with another company to mix things up a bit. You can access Livestorm from any device, be it tablets, PCs, mobile phones, or laptops. Attendees can interact with presenters, raise questions, and answer polls, which can be recorded. Present the reaction through reports and analytics after the event.
Livestorm can generate data by a webinar, which can be funneled into a range of apps, such as Hubspot, Microsoft Dynamics, Zapier, Google Analytics, and Salesforce. Its automated and on-demand webinars work best for employee onboarding, online courses, and video podcast interviews. Another stand-out feature of Livestorm is email logistics where you can send promotional emails, automate them, check status, and ensure personalization. The platform prioritizes data security and is 100% GDPR-compliant.
- Access to highly adaptable webinar themes and an easy set-up process
- Insights on the performance of a webinar strategy
- Fully customizable branding
- A high level of automation with webinar sequences
- Livestorm is also designed as a go-to video meeting software
- Unlimited recording storage
- Comprehensive and multi-language customer support
ClickMeeting
Although the origin of ClickMeeting is videoconferencing and it is quite an effective tool for this purpose, it is also used to host webinars and offers an array of functionalities exclusively for it. The tool comes in handy for small and medium businesses, web entrepreneurs, and in-company meetings even for international ones. You need to follow step-by-step instructions to set up an event and create your first ever webinar effortlessly. All the hosted webinars can have pre-event engagement, which includes a waiting room before the presentation starts to offer additional information to attendees, such as details regarding presenters, the webinar topic, files to download, and more. You can organize surveys and polls to ensure the engagement of viewers even if your content is not live. Feel free to mix live events with pre-recorded ones and include segments of both. It is a browser-based software and you can view your scheduled and past webinars overview on your dashboard. It shows you the number of registered users for all upcoming events and analytical reports for past ones.
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One key feature of ClickMeeting that adds to its reputation is that you can use the software to monetize webinar content through platform integration with PayPal to manage your funds securely. Make the best use of a number of extensive interactive options during an event. Also, the presenter can run preloaded video or audio files, whiteboards, and presentations.
- Polls and surveys for feedback
- Reports and analytics on webinar attendance rates and other metrics
- Full switch to WebRTC+HTML5
- Connect to Facebook and YouTube for enhanced viewer engagement
- Event duplicating option
- Multiple presenters can present webinars with HD video
- A number of templates and powerful tools for different business types, such as polls, surveys, and chat translation
Zoho Meeting
Zoho Meeting is an absolute favorite and successful webinar solution for project management, CRM, collaboration, helpdesk, and marketing. It is the right tool for anyone who is looking for a single platform for internal team webinars, marketing webinars, group web conferencing, and one-on-one meetings. One reason that makes it trusted by tens of thousands of users worldwide is how simple it is to use. It is a popular video conferencing and webinar tool for small and large businesses and is considered best for team collaboration, remote support, application-based demonstrations, and of course, webinars. Zoho offers several classic features for hosting webinars, such as email notifications and reminders, sophisticated registration solution, multiple presenters, polls & Q&As, post-webinar reporting, and phone dial-ins.
Zoho Meeting is certainly a world-class product to match every aspect of a business. From CRM and marketing to customer service and finance, it has got you covered. The platform also uses Chrome and Firefox extensions to start and schedule events. The only technical requirement is a capable browser. Being a Zoho solution, it is known for seamless integration and interaction with Zoho Campaigns and Zoho CRM promotion. This connection drives sales opportunities and processes them with the help of Zoho tools.
- Join and launch features from your browser without any downloads
- Option to embed a registration form on the website, allowing visitors to join the meeting with just one click
- High-quality recording options for video, audio, and screen sharing
- Customizable registration forms
- Sync meetings with popular calendar apps
GoToWebinar
GoToWebinar by LogMeIn has been a go-to solution for a while as with such a powerful tool, you no longer have to deal with the confusion and clutter of organizing webinars. It allows you to focus solely on reaching more people and elevating your business growth. You simply have to choose the date to host the webinar and GoToWebinar will take care of the rest. Its features include real-time analytics, pre-webinar processes, note sharing on mobile devices, lead management, and audience interaction. Another key feature of this plugin is its amazing ability to share an installable application so that every attendee can use it within the webinar. You can rebrand attendee-facing parts, which include emails, registration pages, and web interface but this functionality is restricted to logos. The features collectively improve the webinar experience, from flexible scheduling to event management process and more.
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With GoToWebinar, you get access to various in-built templates, providing you with the ultimate business environment. Using customizable webinar invitations and automated email reminders, you can promote upcoming events and drive massive traffic. Also, leverage the benefits of automatic webinar recordings, polls & surveys, and more. This tool may have some shortcomings and a few users think that it needs a revamp but still GoToWebinar is liked by many.
- Robust analytics
- Video sharing feature
- Integrations with GoToMeeting
- Trusted quality of videos and audios
- Seamless integration with Zapier, Salesforce, Unbounce, etc.
- In-built polls and surveys
WebinarJam
WebinarJam is one of the most intuitive webinar tools available right now to sell products or services via webinar. Why? Because it offers a popup call-to-action option during a webinar session so that the audience can purchase products or services easily from the webinar. Even if you have little or no knowledge of how to set up a webinar, this is a simple platform to get started. Also, you can stream directly to a YouTube channel and have a secure password-protected meeting with the target audience online. It also has an advanced Live Chat option to encourage two-way communication with attendees during the session.
WebinarJam is also known for its unique and distinct Broadcast Distribution Technology to create a universal signal. The platform uses cutting-edge technology, such as HLS, RTMP, Flash, and WebRTC, making it compatible with almost every browser and device. Leverage the power of other impressive features, including customer-facing interfaces, HD video, user-friendly dashboards, and multiple presenters option. All the recordings are automatic that can be sent and replayed to an audience.
- Built-in autoresponder
- Customized pages for brand consistency
- Quick set up process (about 60 seconds to get up and running)
- Webinar rooms protected by a password
- Social media integrations
- Ability to handle multiple attendants
- Include pre-recorded videos into webinars for presentation purposes
Conclusion
These are the best webinar tools when it comes to user-friendly and powerful features. However, the big question is which one is right for your business. For this, make sure that you take several things into account, from budget and features to usability and ease of use. After that, also identify your target audience to know the features to engage them. And another important consideration is your goals. Once you evaluate all these points, it would be easier to make an informed decision. The best part of all these listed software is that they have a free trial version so you can test the platform before buying it.